Provide Your Business With Product Liability Insurance Coverage
Diving headfirst into business ownership can be like sailing the high seas – with all its excitement and perils.
Especially if you produce or manufacture a product!
Storms may arise, tides change, and sometimes, an unsuspected iceberg may appear from below the waterline – such as your products harming a client.
Unintentional mishaps, whether seen or unseen, have the power to bring any business down in its tracks.
To protect yourself and ensure a successful entrepreneurial voyage, Product Liability Coverage should be your top priority.
Learn about how a comprehensive product liability insurance policy acts as the necessary safeguard to save your enterprise when all seems listless.
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What does product liability insurance cover?
Product liability coverage provides businesses with financial protection against losses associated with lawsuits relating to products they manufacture or sell. This coverage can help pay legal fees, settlements or judgments made against the manufacturer or seller as a result of injuries or property damage due to defective products. Having product liability insurance may be particularly useful for companies selling physical goods directly or offering products as part of their services.
Understanding Product Liability Insurance Coverage

Product liability coverage also referred to as product liability insurance, offers businesses that sell or manufacture products an invaluable form of financial protection from lawsuits related to injuries caused by their products. Product liability policies protect businesses against legal claims related to injuries sustained as a result of using or manufacturing these items.
As a way of better explaining product liability coverage, let’s consider an example.
Let’s say you own a small business that produces children’s toys, and one day, a parent claims their child was injured by a product your produced while playing. Without product liability coverage in place, your business could be held liable for damages and medical costs caused by this injury; with coverage in place, however, any such costs would be protected against.
Product liability policies vary depending on the needs and preferences of individual businesses, with some policies covering defective design while others focusing solely on manufacturing flaws. Businesses need to assess their risks carefully in order to select an adequate policy and safeguard themselves properly.
Product liability insurance should not cover intentional wrongdoing or criminal acts committed by businesses and their employees; however, it can provide invaluable protection in cases of accidental harm caused by their products.
Product liability insurance helps act as an essential safety net for businesses. While no one likes to think about the potential harm caused by their products, accidents do happen. It provides comforting assurance and peace of mind, allowing businesses to focus their energies where they excel without incurring legal costs or paying damages that might otherwise come their way.
Typical Coverage and Options
Laws Relating to Product Liability Coverage
United States product liability laws aim to protect consumers while holding businesses liable for any harm their products cause. While specific state regulations vary, generally speaking, they fall into three main categories: negligence, strict liability, and breach of warranty.
Negligence occurs when businesses act irresponsibly or carelessly, leading to injury. Strict liability holds businesses liable regardless of negligence for injuries caused by their products; breach of warranty cases involve products failing to live up to promises or guarantees made by manufacturers.
Businesses should take note of relevant laws and abide by best practices when it comes to product safety and quality. Failure to do so could incur costly legal fees as well as cause irreparable harm to both their reputation and bottom line.
Consider Johnson & Johnson’s talc-based baby powder as an example.
In 2018, this company was subjected to a $4.7 billion verdict after plaintiffs claimed its use caused them to develop ovarian cancer. While Johnson & Johnson denies this allegation and is appealing this decision, this case serves as an illustration of the potential financial repercussions associated with product liability lawsuits for businesses.
Some have argued that product liability laws place an undue burden on businesses, citing how they stifle innovation and force companies to spend millions defending frivolous lawsuits. Others maintain these laws are essential in protecting consumers and holding companies responsible for any harm caused by their products.
No matter where you stand in this debate, product liability insurance plays an integral part in helping businesses navigate these complex legal matters – offering protection from unexpected costs and legal fees.
Industries That Can Benefit Most From Product Liability Coverage
Businesses selling products, manufacturing them, or providing supplies can benefit greatly from product liability coverage. Certain industries are especially susceptible to product liability claims due to the inherent nature and complexity of their products.
One industry that stands to benefit greatly from product liability coverage is food and beverage production. Food products present risks of contamination, spoilage, or allergic reactions, which, even though listed ingredients, consumers could still experience reactions due to cross-contamination during preparation or manufacturing processes.
Beauty and personal care industries pose significant risks of product liability claims. Cosmetics, shampoos, and lotions sold as beauty and personal care products could contain harmful chemicals or allergens that cause long-term skin damage, poisoning, or other health complications.
Medical device and pharmaceutical industries are especially susceptible to product liability claims. Faulty equipment or incorrect labeling of medications may have devastating repercussions for patients.
Manufacturing companies are another excellent candidate for product liability coverage. When producing physical goods, manufacturers have an obligation to ensure they are designed properly, manufactured accurately, and tested thoroughly prior to hitting the market; any oversight in these areas could lead to legal action being filed against them.
Electronics manufacturers should take precautionary steps against product liability exposures. With advances in technology come increased risks associated with electronic devices, such as overheated batteries in cell phones that cause physical harm, software glitches leading to data loss or privacy breaches, faulty wiring leading to property damage, and so forth.
Being covered by insurance doesn’t imply you anticipate making mistakes simply ensures you are prepared in case something does go awry.
No matter your industry or niche, product liability, and product recall insurance coverage will help cover the cost of potential legal and financial consequences down the line.
Key Takeaway:
Product liability coverage is essential for businesses that manufacture, sell, or are involved with the supply chain of products. While all industries can take advantage of it, certain are at greater risk due to the complexity of their offerings: food and beverage companies, beauty/personal care brands, medical device, bio companies, electronics manufacturing firms, etc. are just a few examples that would greatly benefit from having product liability protection – protecting them from legal troubles as well as financial harm that may ensue from oversights in product design, manufacturing or safety issues down the road.
Mitigate Risk With Proper Product Liability Coverage
An absence of product liability coverage is a risky gamble for any business.
Should a customer become injured and file a claim or lawsuit against your organization, significant financial losses could ensue – these are some of the risks of not having product liability coverage in place.
Product liability lawsuits can be extremely costly for businesses. Medical bills and damages awarded in product liability lawsuits can run into millions of dollars; even if your company offers high-quality products that comply with all safety regulations, an infected product could slip through unsuspectedly.
Second, financial strain can wreak havoc on your company’s bottom line and do irreparable harm to its reputation. Customers may become distrustful of a brand once they learn that legal settlement payments must be paid; news about costly lawsuits often spreads quickly via social media or news sources and creates negative attention towards it.
Thirdly, failing to obtain product liability coverage means your business will have to bear the financial strain associated with any lawsuits brought against it directly, possibly even leading to its demise and eventual bankruptcy.
An adequate level of insurance coverage tailored to the type of industry in which you operate will give you peace of mind that should any potential claims arise, they will be handled efficiently without placing undue stress upon you.
Some may argue that smaller businesses don’t require product liability insurance due to low risks and limited legal exposure; however, such an assumption increases the chance that something unplanned occurs without adequate coverage, putting their businesses in greater peril than anticipated.
Key stats to understand about product defects
- According to a report released by the U.S. Consumer Product Safety Commission, almost $1 trillion per year is lost due to product-related accidents.
- According to an analysis by National Law Review, small businesses operating without product liability coverage are severely impacted by major claims when operating unprotected.
Financial Impact and Legal Cases
Product liability lawsuits can have devastating financial implications for businesses without adequate product liability coverage.
When being sued for damages caused by their products, lawsuit costs could reach into the millions of dollars – the average jury award in 2012 for product liability lawsuits totaled $3,439,035, with median awards reaching as much as $1,503,339.20.
It is critical that businesses understand potential risks and take appropriate steps to safeguard themselves.
Consider what could occur if a small toy manufacturer sold toys without performing proper safety tests or labeling. Children could become injured while playing with one, leading to medical expenses and legal bills for both themselves and their family members as a result of using their product, making the manufacturer liable and possibly having to pay out large compensation payments or settlement amounts in compensation or legal settlements.
Without product liability coverage in place to manage financial risk from product-related lawsuits, as much as 15 percent or more of total revenue could be expended on settlement costs from product-related lawsuits; creditors could then go after business assets to recoup these settlement losses.
This scenario underscores why any business that manufactures or distributes products should carry product liability coverage insurance. Even distributors of unsafe products could face liability should one cause injury.
Some might argue that startups and small businesses face difficulties affording the upfront costs associated with adequate insurance coverage, initially designed for larger corporations with greater cash flows. Although higher premiums may seem prohibitive at first, even large corporations can face potentially devastating legal claims due to innocent mistakes made by unaware employees or simple design defects, so any relatively minor investment made now to cover potential risks will ultimately prove worthwhile in the long run.
As we’ve explored the financial repercussions of product liability claims, let’s now turn our attention to how to integrate product liability coverage into your business plan.
Implement Product Liability Coverage in Your Business Plan
Companies that manufacture or sell products should include product liability coverage as an essential element of their overall business plan in order to safeguard themselves financially in case a lawsuit relating to their product(s) arises. This coverage provides necessary financial protection.
Implementing product liability coverage into your business plan requires working with an insurance agent with experience matching appropriate policies with businesses like yours. In general, make sure the policy addresses any specific attributes of your products while protecting against scenarios, including design defects, manufacturing defects, strict liability claims, and inadequate warnings when taking on this type of coverage.
Imagine this insurance policy covering product liabilities as being an umbrella on a stormy night – as rain pours from the skies, seeking shelter beneath an umbrella (product liability policy) will help avoid getting wet and incurring injury from slipping on wet pavement. Without one, rain would soak through, leaving slipperiness to result in injuries due to falls.
Companies should also prioritize safety at every level of operation when implementing their business plans with proper insurance policies, starting from supply chains all the way through customer usage. Customer welfare and satisfaction (while not compromising quality) should be one of their primary goals.
Implementing a comprehensive product liability policy provides customers with peace of mind, knowing they’re protected in case something goes wrong while giving businesses more room to focus on designing products without risk-related repercussions impacting their bottom lines.
As part of business planning, it’s crucial to keep product liability in mind and how its implementation could impede or enhance financial risk for a company. By having comprehensive coverage in place, businesses can focus on what matters most for both clients and stakeholders while continuing their expansion and pursuing success.
Frequently Asked Questions
What types of businesses need product liability insurance?
Product liability coverage is an indispensable aspect of doing business in today’s litigious society, so having product liability insurance should not only be prudent but essential.
According to Allianz Global Corporate & Specialty’s report, product recalls have experienced a 22% surge over the last five years alone, costing businesses billions every year due to defective goods.
Multiple types of businesses need product liability coverage, including food and beverage manufacturers, cosmetic producers, toy makers, technology firms, and any company producing physical products that may expose themselves to risks under product liability law.
For instance, if a customer alleges an injury caused by your business’s products or devices and legal action is pursued against them without adequate coverage, such as liability insurance policies for handmade products sold via home-based businesses or startups. Even small tech startups or home-based enterprises operating without coverage face these risks.
Therefore, any business dealing in physical products should consider purchasing product liability coverage to safeguard themselves against the financial repercussions of claims brought against them in the future. Preventative steps now could make all the difference when facing litigation down the line.
How does product liability coverage differ from general liability coverage?
Product liability coverage provides businesses with financial protection against claims filed by customers alleging harm from products sold by them. While general liability covers injuries sustained in various activities, product liability specifically protects businesses against lawsuits related to products they sell to consumers.
According to the Insurance Information Institute, product liability claims have seen an unprecedented surge in recent years. In 2019 alone, there were 267,000 product liability cases filed in the US alone, with $4.5 billion awarded as payouts; these staggering statistics demonstrate the need for comprehensive product liability protection as a precautionary measure for your business.
General liability policies provide some coverage for product-related incidents; however, their scope is often insufficient for businesses that rely heavily on product sales. Product liability coverage ensures businesses are safeguarded against significant financial losses that can come from legal disputes and settlement payouts that require costly legal battles or payouts.
Product liability coverage stands out from general liability in that it specifically protects a business against claims related to the products it sells. With rising lawsuits over product claims and high payout costs associated with them, product liability coverage provides crucial protection and ensures long-term business success.
What is typically covered in product liability insurance?
Product liability coverage provides businesses with protection against claims of bodily injury or property damage caused by using their products, whether by defects, labeling errors, misuse, or any other cause. Without this coverage in place, companies could quickly find themselves financially exposed due to lawsuits, medical bills, and legal fees, which could quickly devastate their finances.
According to a report released by the National Conference of State Legislatures, over 30,000 product liability lawsuits were filed across America in 2019. Total awards ranged from thousands to millions of dollars, with an average payout amounting to about $4.7 million per case.
Given the stakes involved, businesses need adequate product liability coverage in place to prevent financial ruin and offer peace of mind in case a lawsuit occurs.
Product liability policies provide much-needed legal fees and payouts coverage, as well as funds for product recalls and loss mitigation efforts – costs that can easily add up for small businesses without deep pockets.
Business owners should keep in mind that product liability coverage may not always be included within general liability policies, making it essential to examine their company policy carefully to ensure adequate protection from product-related risks.
Product liability coverage is vital in protecting your business against costly lawsuits brought by by-products you manufacture or sell; without it, one mistake could spell doom for your entire operation.
Comparatively, a general liability policy can cost a small business owner anywhere from $400-$900 per year, depending on the industry and size of the business.
Workers’ compensation insurance can average around $2 per $100 of payroll. In some cases, businesses may also need professional liability or cyber liability insurance, which can range from hundreds to thousands of dollars per year.
Commercial umbrella coverage is also more cost-effective because it provides an additional layer of protection beyond your primary policies, especially if you have business property. For example, if you have a general liability policy with a limit of $1 million and an unexpected lawsuit ends up costing you $2 million in damages and legal fees, your commercial umbrella policy could cover the remaining expenses up to its limit.
So, although every business’s insurance needs are different, commercial umbrella coverage should be considered an important part of any comprehensive insurance strategy – and don’t let concerns about the cost deter you from getting proper protection for your business.
Do I legally require product liability coverage?
No, product liability coverage is a legal requirement. However, it is highly advised for any business that manufactures or sells products. According to the Insurance Information Institute, product liability claims could cost businesses millions in legal fees and settlement costs without proper insurance protection in place.
Additionally, certain states may mandate certain businesses to carry product liability insurance; California for instance, requires manufacturers of certain products to carry minimum limits depending on what product they’re creating.
Product liability coverage, though not mandatory by law, can provide essential protection for businesses against potentially devastating financial losses caused by product-related lawsuits. Therefore, it’s crucial that you work with a licensed insurance professional from The Allen Thomas Group to review your individual requirements to ensure you have sufficient protection tailored to meet them.
How do insurance companies determine product liability insurance costs?
Insurance companies rely on various criteria when calculating the cost of product liability insurance, including factors like product type and risk level as well as prior claims history of a business.
Product type can play an essential part in determining the cost of coverage.
For instance, businesses producing toys for children typically present less of a risk profile than companies manufacturing medical equipment; additionally, if their product has been known as hazardous or has had issues previously, then its insurance costs will likely be more expensive.
Insurance companies consider various risks when underwriting policies, such as the manufacturing process, quality control measures taken by the company, and potential market demand.
Considerations are also given to a business’s claims history; any incidents or lawsuits associated with their products could increase premiums as an insurer perceives more risk in that business’s products than before.
Each insurance carrier employs its own set of proprietary rating models and criteria when establishing coverage costs.
Statista recently reported that product liability insurance rates in the US have seen an average 4% annual increase over the past five years due to rising jury awards and litigation costs in cases related to product liability claims. This increase can be explained by insurers responding to these factors by raising premiums accordingly.
Businesses should expect their insurance providers to consider factors like product type and risks associated with production when calculating how much product liability coverage will cost them.
What States Do You Provide Product Liability Insurance In?
- Alabama
- Arizona
- California
- Colorado
- Connecticut
- Georgia
- Illinois
- Indiana
- Kansas
- Kentucky
- Michigan
- Minnesota
- Missouri
- Montana
- Nevada
- New York
- North Carolina
- Ohio
- Pennsylvania
- South Carolina
- Tennessee
- Utah
- Virginia
Help Protect Your Business By Getting A Comprehensive Product Liability Policy Customized For Your Business

As life is full of unknown risks, it’s vital that we all have protections in place to mitigate potential outcomes.
Our product liability insurance experts can provide that protection from legal or financial consequences associated with defective product claims.
Accidents happen, but our comprehensive coverage can help you recover swiftly. No longer will you have to endure sleepless nights and constant worry.
With The Allen Thomas Group by your side, you can focus on doing what you do best: running your business. Our team of specialists will handle the nitty-gritty details so you’re free to pursue your entrepreneurial goals without worry or distraction.
Don’t allow fear to keep you back. Take control of your business’s future and invest in peace of mind by getting in touch with The Allen Thomas Group today and opening up a whole world of opportunities – this could be where your success journey starts!